Heather Kennedy

Design Manifesto...so far

Design should be non-derivative.

Design is freedom to consider new forms and materials- but should always remain true to function.

The ultimate goal of design, and all creative things, is to bring happiness to people’s lives.

What you take from life- your experiences, your drive for knowledge, your devotion- is what you get out of life.

The product is not the end in itself but the gateway to a plethora of experiences.

I believe that too often technology hinders, rather than helps. Designers mustn’t ever lose site of the hand.

Process is one of the most important elements of design. The process is the product.

Make mistakes. It’s the best way to learn.